During the year of 2021, Dubai had more than 7 million visitors from all over the world. Several positive developments in the tourism sector have been announced in Dubai. Over 7 million people came to the city in 2021, reflecting a 32 percent increase year-over-year from the year before.
Global visitors to Dubai topped 3.4 million in the fourth quarter of 2021, according to the most recent figures released by Dubai’s Department of Economy and Tourism (DET). As a consequence, the city has hit 74 percent of its total pre-pandemic visitor visits in the fourth quarter of 2019.
Because of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, we have been able to achieve a remarkable turnaround in the face of ongoing global challenges, cementing Dubai’s position as the destination of choice for international tourists “Helal Saeed Al Marri, Director General of Dubai’s Department of Economy and Tourism, expressed his views on the matter. “The remarkable performance also contributes to our goal of being the most visited destination in the world as well as the greatest city in which to live and work in the world.
Dubai has consistently established precedents in the global tourism recovery, with the help of our stakeholders and partners, by showing how to open up to foreign visitors in a secure and effective manner, and, more importantly, how to keep the doors open for international visitors.
As a result of Dubai’s well-coordinated, consistent, proactive, and innovative strategy, it was able to set the framework for an expedited recovery that got a significant boost with the inauguration of Expo 2020 Dubai and the UAE Golden Jubilee festivities.”
A tailored tourist strategy, according to Al Marri, is the primary cause of these figures and Dubai’s success in the world of tourism.
According to him, “Dubai’s success in 2021 is a tribute to the well calibrated strategy and decisive actions that were put in place from the beginning to counter and manage the epidemic across all sectors, including trade and tourism.”
“As a result of meticulously following the highest standards of hygiene and safety, supported by diligence and cooperation from all stakeholders, Dubai has been able to strengthen the trust that UAE residents and international travelers have in the city as one of the safest in the world, allowing them to enjoy the diversity of the destination’s offering in a relaxed setting.
With an eye on the year 2022, we are confident that the significant momentum that has already been gathered will accelerate even further, allowing the city to continue to attract not only tourists but also investors, entrepreneurs and innovators, allowing them to fully enjoy and take advantage of everything that our multi-faceted city has to offer.”
Dubai retained its reputation as a secure destination for foreign tourists, and although international tourism remained robust, the city’s hotel industry was also boosted by local passengers.
In 2021, Western Europe will account for 22 percent of all tourists, with the United Kingdom leading the way, followed by France, Germany, Italy, and the Netherlands, in that order.
South Asia accounted for around 18 percent of foreign visitors, with Russia, the Commonwealth of Independent States, and Eastern Europe together accounting for 15 percent.
When it comes to performance in the fourth quarter, the city’s hotels beat pre-pandemic levels across all metrics in the fourth quarter of 2021. During the fourth quarter of 2019, average occupancy increased to 81.4 percent from 80.7 percent in the previous quarter.
Overall, the average occupancy rate increased to 67 percent in 2021 from 54 percent in 2020, making it one of the greatest occupancy rates in the world overall.
With its launch in October of last year and a run that would extend through March of this year, Expo 2020 was a big attraction for the nation.
In 2022, Dubai hopes to preserve its status as a secure travel destination for international travelers and business travelers. More than 94 percent of the population is immunized, and the city’s health and safety measures have contributed to a large portion of its tourist success.